How should you set up your Google Analytics dashboard for your farm website or blog?

final-google-custom-dashboard

How do you get a snapshot Google dashboard?

I’ve been following Christopher S. Penn for years and am a big advocate for listening to his weekly podcast with John Wall called Marketing Over Coffee.

I learned how to set up a custom dashboard in Google from Chris so some of this custom dashboard set-up comes from him, a few others and my own added info. So props to Christopher for showing me how to do this so I can show you how to set up your dairy website/blog analytics?

Before you set up your Google Analytics dashboard, you really need to determine the goals of your website. If you need help with setting up Goals and Conversions, then check out my post on Setting Goals.

If you’ve never set up analytics on your website/blog, you’ll need to do that first. You can learn how to do that from Google with their setting up Google Analytics on your website post.

To build a custom dashboard, it’s fairly easily. But why would you want to, you know, since Google already provides large tabs with the analytics on them. Mainly because you probably don’t have a lot of time to be digging through all those analytics. Your own dashboard will help you get right to the meat of your needs.

1. Log in to Google Analytics

It’s as simple as going to Google.com/analytics

2. Select the profile

You might not have to select a profile if you only have one website. If you are already on the Audience Overview, just skip to Step 3.

3. Select New Dashboard

This will be on the top left navigation. You can create up to 20 custom dashboards.

audience-overview

Look at the top left navigation for Dashboard

4. Select Blank Canvas

You’ll be able to create and move all the widgets you create so the dashboard will look exactly as you want it to look.

blank-canvas

5. Select Add a Widget

Once you click, add a widget you’ll get a pop-up on the page that will help you define each and every widget you want to create.

First you’ll need to fill out the Widget’s name.

The second thing you’ll need to select is what type of widget reporting this will be. Do you want:

Metrics – just a simple figure or calculation.
Timeline – a visual timeline with metrics.
Geomap – a visual map color coded for the metrics.
Table – several metrics tied together in a table format.
Pie – a visual pie chart of the metrics.
Bar – a bar chart of the metrics.

If you select Standard, these metrics will be tied to the time slot you select on the top right.

If you select Real-Time, these metrics will be tied to only real time data and will constantly be changing depending on the real time traffic to the website.

Once you select the visual, the “show the following metric:” will change depending on the visual.

You can also use “Filter this data” to show/don’t show different dimensions with different expressions like “containing”, “exactly matching”, “ends with”, etc…

The last option, “Link to Report or URL” gives you the possibility to link directly to a standard Google Analytics report or a URL within the widget.

Then you would click “Save”.

Here are the following widgets I would set up for dairy industry or farming website. These will make it easier on you to see at a snapshot what is going on.

6. Real Time Active Visitors – how many people are on the website right now.

active-visitors

Name the widget “Active Visitors”
Select Real-time 2.1 Counter
Select Following Metric: Active Visitors
No dimension
No filter this data
No link
Click “Save”

active-visitors-complete

The above image is what the widget should look like.

7. Unique Visitors – how many unique people have been on the site in the timeframe at the top right

unique-visitors

Name the widget “Unique Visitors”
Select Standard 2.1 Metric
Select “Unique Visitors”
No filter
No link
Click “Save”

google-dashboard-1

The above image is what the widget should look like. As you probably noticed, this widget is then on top of the first widget you created. You can drag this widget down under the other widget by simply grabbing the top bar of the widget.

8. Unique Visitors by Source – where are my unique visitors coming from (direct, search engines, websites, etc…)

pie-unique-visitors-by-source

Name the widget “Unique Visitors by Source”
Select Standard “Pie”
Select “Unique Visitors”
Select “Source”
Show up to 5 slices
No filter
No link
Click “Save”

pie-unique-visitors-by-source-complete

The above image is what the widget should look like.

9. Unique Visitors by Content Page and Contact Us (Goal 1 Conversion Rates) – this will tie how many of your unique visitors visited a certain page and then also converted one of your goals

table-pages-unique-visitors-by-goal-1

Name the widget “Unique Visitors and Content Pages by Contact Us” if that is your goal.
Select Standard “Table”
Select “Page”
Select “Unique Visitors”
Select “Contact Us (Goal 1 Conversion Rate)” if this is your goal
10 rows is fine
No filter
No link
Click “Save”

table-pages-unique-visitors-by-goal-1-complete

The above image is what the widget should look like.

10. Unique Visitors and Average Time on Page per Keyword – this will show you how many unique visitors used what keyword to get to your website and how long they stayed on the page.

unique-visitors-avg-time-keyword-table

What does “not set” mean? Well, it’s kinda confusing but Google tries to clear it up with their explanation. To me, it’s tough to tell but basically Google is missing the dimensions it needs to determine the keyword.

What does “not provided” mean? This means that the user was logged into Google and was securing using search so the keywords are not passed along to Google Analytics. This is for privacy but you can “unlock” these keywords through these steps by KISSmetrics.

Name the widget “Unique Visitors and Avg. Time on Page per Keyword” if that is your goal.
Select Standard “Table”
Select “Keyword”
Select “Unique Visitors”
Select “Avg. Time on Page”
10 rows is fine
No filter
No link
Click “Save”

unique-visitors-avg-time-keyword-table-complete

The above image is what the widget should look like.

11. Contact Us (Goal 1 Conversion Rate) – this will show you how many times your goal converted.

conversion-goal-1

Name the widget “Contact Us (Goal 1 Conversion Rate)” if that is your goal.
Select Standard “2.1 Metric”
Select “Contact Us (Goal 1 Conversion Rate)”
No filter
No link
Click “Save”

conversion-goal-1-complete

The above image is what the widget should look like.

12. 3 min or more (Goal 2 Conversion Rate) – this will show you how many times a unique visitor stayed on the site for 3 minutes or more.

conversion-goal-2

Name the widget “3 min or more (Goal 2 Conversion Rate) ” if that is your goal.
Select Standard “2.1 Metric”
Select “3 min or more (Goal 2 Conversion Rate) ”
No filter
No link
Click “Save”

conversion-goal-2-complete

The above image is what the widget should look like.

13. Unique Visitors and Goal Completions – this will show in timeline form the number of unique visitors and how many times there was a goal completion.

timeline-unique-visitors-goal-completions

Name the widget ” Unique Visitors and Goal Completions”.
Select Standard “Timeline”
Select “Unique Visitors and Goal Completions”
Select “Unique Visitors”
Select “Goal Completions”
No filter
No link
Click “Save”

timeline-unique-visitors-goal-completions-complete

The above image is what the widget should look like.

There you go – eight different graphs to quickly view how your website is doing on your own personal dashboard.

final-google-custom-dashboard

How do you get a snapshot Google dashboard?

And of course, if these don’t meet your needs you can add many more widgets customized to your specifications.

In a future post, I’ll go over the main sections of Google Analytics that are important to dive into as well like Content – All Pages and Landing Pages.

And I’ll also look into custom reports – there are many good ones out there that other people have created – and how to add them as well.

If you have any questions, or want to add your own, just let me know by leaving comments below or contact me via your favorite social net.  All my connections are on the right.

Internet Marketing 101: How do I set up Google Analytics?

While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site.

Setting up Google Analytics

1. You have to have a gmail account.  BTW, I love gmail.  I switch off Microsoft Outlook in Jan and I won’t be going back.  It’s like when I switched from skiing to snowboard.  With the flexibility and ease of Gmail, there’s just no going back.  And you should also have a Google profile.  They are easy to set up and you can link to your websites and other profiles on the web.  Check out mine at Don Schindler Google Profile.

I would also recommend that you set up a gmail for your business.  I use this gmail account for lots of different pieces like Adwords, Adsense, Analytics, Checkout, etc…because then you don’t have to worry about mixing personal and business accounts.

2. Go to Google Analytics.

Go to Google Analytics

Go to Google Analytics

3. Do the whole “Sign Up now” thing.

Google Analytics Sign Up Page

Google Analytics Sign Up Page

4. Then put in your root website like http://www.yoursite.com/ and your time zone.

Put in the URL of your website

Put in the URL of your website

5. Fill out your personal info and select your country.

Put in your Personal Info

Put in your Personal Info

6. Agree to their Terms of Service.

7. Then fill out the rest and Google will give you a code.  It will look something like this.

<script type=”text/javascript”>
var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.&#8221; : “http://www.&#8221;);
document.write(unescape(“%3Cscript src='” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));
</script>
<script type=”text/javascript”>
try {
var pageTracker = _gat._getTracker(“UA-7611885-1”);
pageTracker._trackPageview();
} catch(err) {}</script>

Google will give you the code.

Google will give you the code.

8. Then you take this code and put it on every page of your site.  This can be done through a footer file or part of your template (as long as it is not inside a frame).  Or you will have to put it in manually on every page.

9. Once you’ve put the code in and uploaded the file or all the changed pages onto the site, then click “Continue”

10. Status should change if you’ve set up the code properly.  This one doesn’t because I don’t own http://www.yoursite.com.  If yours doesn’t change, then click Edit and then click Check Status on the top right of the page.  This will allow you to ping Google and check the status of the page.

Google Analytics Report Page

Google Analytics Report Page

If you still have problems here, go out to your website and click on “View” in your browser, then select Page Source.  Do a search for “google-analytics”.  If it doesn’t show up, then you don’t have Analytics on the page and you need to check your code.

That’s basically it.  Once it says, your status is OK then you should start seeing visitors.  Here’s a look at the dashboard of my friend’s site.

Google Analytics Dashboard Top

Google Analytics Dashboard Top

Next time, we’ll discuss how to read Google Analytics next time.

How do I make a Google Map for my company?

After our last seminar, Social Media Mania, I received an email from an attendee about how to make a Google Map specific to their business. You know the kind where you have the little blue icon instead of a red one.

Here’s what I wrote her.

If you don’t have an account with Google, then sign up. It’s easy and free. I would recommend you make the gmail account for your company name like yourcompany@gmail.com. This way it can be easily transferred to another marketer down the road.

Once you have an account, go to Google Maps.

There will be a tab call My Maps. Click on it.

Google My Maps

Click Create A Map.

Make a name for your map.

Make sure it’s set to Public.

Google Map for MediaSauce

Search for your location.

When it gives the red location spot, click on the it on the map.

Google Map for MediaSauce

It will say “Save to My Maps”

Click that link.

It will say “Which map would you like to save to?”

Select the “named” map.

You’ll have your map.

Google Map for MediaSauce

Then to add it to your website.

Click on “Link to this page” on the far right corner of the map.

There you can get the link or the HTML code to add to your site.

Google Map for MediaSauce

Now here’s something cool. Google lets you edit your business information and I totally recommend this.

To do this, get out of your Maps and then do a search for your business. Hopefully, it pops up.

Then click on the red dot on the map that shows your business location. There will be an “edit” button.

Click that link and set up your business.

At the end, they will call your business to verify you are the owner. They will give you a four-digit code. Put that in and your business will be on the map with more information than just a location.

Google Map for MediaSauce

Now you know how to do it yourself.

Google Maps makes it easier on people to find your location and anything that makes it easier on your customers is worth putting on your website.

Here’s an example.

And here’s one with an actual path from location to location.

If your locations are moving or you want people to enter their information and then it just show up on a map, MediaSauce has done this for customers as well.