How to friend someone on Facebook (and put them in a list) Facebook 101 – Part 3

When it comes to communicating with multiple friends in one location, it doesn’t get much easier than Facebook. You can add family, friends, co-workers, acquaintances, your church and people you meet at events and conferences. But the problem you’ll run into is that a lot of times you don’t want to communicate with all of […]

How Should You Change Your Facebook Security and Privacy Settings? – Facebook 101 Part 2

There are plenty of concerns about Facebook privacy – and rightly so, you are probably going to share more information about yourself and your family, friends, coworkers, and your farm, then on any other platform. I love the show, “Person of Interest” on CBS. It tells the story of a man who’s built a machine […]

How do you sign up for Facebook? Facebook 101 Social Media Training

First, what is Facebook and why would you care to use it? Facebook is the world’s largest social networking website – it connects over 1 billion people (1.26 billion October 2013). In the US, the numbers are smaller but daily active users are at 128 million people or 36.5% of the US. Facebook makes it […]

What should you be posting on Facebook Farm Page? Top ten tips on what you should post to Facebook.

So if you know that most of today’s U.S. population is disconnected from farming, then giving them an inside view is important. Notice, I didn’t say “educate” them on farming – it’s not what they want and definitely not how they want to hear it. They want to be insiders on how farming works and […]

How do you set up your Facebook Page for your family farm?

So why in the world do you need a Facebook page for your farm? You probably already have a website. Isn’t that good enough? Well, a website is still very important. The most important thing in my book because it’s your home on the internet but a Facebook page for your farm is an easy […]

How do you do a digital audit of your website and social media? Part 1: Website

When you sit down to do a digital audit, it’s helpful to have your marketing communications goals and objectives in hand so you can see if your digital properties are laddering up in some ways to your farm or business’ overall goals. To me, your website is always your digital home on the web (don’t […]

Creating Your Digital Legacy For Future Generations

My grandfather (Leslie “Les” J. Schindler) was born January 1, 1918 and passed while I was in grad school – Nov 16, 1998. He was a farmer and mechanic. On the farm, we had a dairy cow, about 40 head of cattle and we planted corn and soy beans. Growing up I spent a lot […]

How to Get Executive Support for an Advocacy Program in 4 Steps

I’m a huge believer in advocates. I think they hold a lot of power but harnessing that power can be difficult. Advocacy programs or simply a Word of Mouth program needs resources that right now might be dedicated to other projects. Convincing the executive team to give you those resources may be challenging so here’s […]

How to set up Twitter for your family farm in 6 simple steps

Now I’ve gone through the five reasons why I think you should be using twitter for your farm business and I promised to show you how to set up a Twitter account in just a few simple steps. 1.  Go to Twitter and create an account. You don’t have to worry about creating the username […]