How should you set up your Google Analytics dashboard for your farm website or blog?

I’ve been following Christopher S. Penn for years and am a big advocate for listening to his weekly podcast with John Wall called Marketing Over Coffee. I learned how to set up a custom dashboard in Google from Chris so some of this custom dashboard set-up comes from him, a few others and my own […]

Internet Marketing 101: How to read Google Analytics?

When I first started this series on Internet Marketing 101, I told you how to set up Google Analytics on your site.  Now let’s see what Google Analytics can really tell you about your site? I don’t have a whole month’s worth of data on my friend’s site, http://www.veinskincareinstitute.com, but I do have enough to […]

Internet Marketing 101: How do I set up Google Analytics?

While I’m waiting for the answers from my friend, I hooked up Google Analytics to their site. Setting up Google Analytics 1. You have to have a gmail account.  BTW, I love gmail.  I switch off Microsoft Outlook in Jan and I won’t be going back.  It’s like when I switched from skiing to snowboard.  […]

How do you do a digital audit of your website and social media? Part 1: Website

When you sit down to do a digital audit, it’s helpful to have your marketing communications goals and objectives in hand so you can see if your digital properties are laddering up in some ways to your farm or business’ overall goals. To me, your website is always your digital home on the web (don’t […]

How do you set up your Facebook Page for your family farm?

So why in the world do you need a Facebook page for your farm? You probably already have a website. Isn’t that good enough? Well, a website is still very important. The most important thing in my book because it’s your home on the internet but a Facebook page for your farm is an easy […]

Top Reasons Why You Should Be Using Hootsuite For Your Farm

Are you tired of jumping from website to application to mobile to keep up with all your social media networks?  Well, Hootsuite may be the answer you are looking for to integrate all your networks. Hootsuite will take most of your main social media networks (Facebook, Twitter, Linkedin, Google+, YouTube, Instagram, etc…) and linking these […]

13 Steps To Getting Started with a Blog

Blogging 101 – Getting Started is a training module I’m teaching to communicators and dairy farmers. It’s all about getting started with a blog as your mainstay on the internet. I’ve given the reasons of why you should blog but here are 13 steps to help you on your journey. And as always, you can […]

Internet Marketing 101: How Do I Start Marketing on the Web?

OK, I’ve been gone a while.  I apologize.  I had a very large client with a very large budget and I needed to focus on them completely.  But now that the major presentation is done, I can go back to all the other things I was doing along with my job as a digital strategist […]

Siteless Web Presence Part Two or why not be in all places at once?

So how do you get a siteless web presence? Your website is one place on the web. One place that Google can direct traffic. When a person does a search for your site then you’ll hopefully pop up. If you have the right kind of URL, Title Tags, Meta Tags, and enough relevant content about […]