How do you write an internal brand statement? Here’s a simple template.

We were working on doing a brand statement for a company when a colleague Scott passed along some good information he received from an expert in the field.

Start with:

To (target audience), (your company) is the (blank) provider/service of (blank) delivered through (blank).

This helped us a ton to put together several brand statements.

Do you have any favorites out there?

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2 thoughts on “How do you write an internal brand statement? Here’s a simple template.

  1. Really good advice from your colleague, that makes for a pretty strong starting point! Do you like Coke’s brand statement? I’d say it’s one of the best out there!

  2. Pingback: 13 Steps To Getting Started with a Blog | Marketing Mechanic | Don Schindler

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