“Proven” Methods Don’t Change The World

So every morning I basically do the same thing.  I get up, get the kids fed and on the bus and then head to work.

Photo by Kevin Dooley

Photo by Kevin Dooley

It’s pretty chaotic in the morning.  The kids make sure of that.

So when I get to work, I get to slow down right.  Well, not really.

In the world of digital, there is so much going on.  In fact it’s really chaotic.  There’s new technology – like everyday something fantastic comes out – and there’s new techniques.

What I did yesterday, may not work today. There are no real standards – and I would question what your outreach company says if they say they have a “proven” method.  How are you going to change the world with a “proven” method?  If that is the case, then everyone would be using it.

I’m not staying that you don’t need stats or some kind of proof that the strategy and tactics will work.  You should ask for examples of other successes but if they are suggesting that you do the same thing that someone else has already done.  Well, then how is that unique thinking?  How will that change the world for you.

I read this morning and had to print it out and tape it to the wall.  Things I like make it to my wall.

It’s from Scott McCloud.  And he says:

Learn from Everyone
Follow No One
Watch for Patterns
Work like hell

Love it. So how will you change the world today?

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