What the heck is Princeton Premier or how Social Media can make or break your company’s internet presence?

So I got this email…

Don Schindler It is my pleasure to inform you that you are being considered for inclusion into the 2008-2009 Princeton Premier Business Leaders and Professionals Honors Edition section of the registry. The 2008-2009 edition of the registry will include biographies of the world’s most accomplished individuals. Recognition of this kind is an honor shared by thousands of executives and professionals throughout the world each year. Inclusion is considered by many as the single highest mark of achievement. You may access our application form using the following link: http://princetonpremierbios.addr2.com/url/416876/2fa84429/ Upon final confirmation, you will be listed among other accomplished individuals in the Princeton Premier Registry. For accuracy and publication deadlines, please complete your application form and return it to us within five business days. There is no cost to be included in the registry. If you’ve already received this email from us, there is no need to respond again. This email serves as our final invitation to potential members who have not yet responded. On behalf of the Executive Publisher, we wish you continued success. Sincerely, Jason Harris Managing Director Princeton Premier

_______________________________________________________

Click the following link to update your information
or stop future mailings.
http://princetonpremierbios.addr2.com/mailprefs/f920fa/2fa84429/

Princeton Premier
23-35 Steinway Street
Astoria, NY 11105

I’ve been on the net working professionally for almost ten years now so this just screams BS. But you never know, so I spent a couple of minutes just to make sure.

Google search…ouch. The first entry isn’t even them. It’s a Yahoo Answers questioning who they are. But the answer isn’t that good so I go back to Google and check out the other links.

The official site is the second link.  You never, ever want that to happen. I go to the site. It’s not that professional and looks like a scam.

Then I go back to Google and start checking out the blog entries. There are plenty of them and finally I get to one where they actually dive deep into the site and find out it costs $100 to join and you don’t get the money back if you are unsatisfied with the results. I really appreciate the time I saved by reading instead of filling in the blanks.

Now, this example is easy to show how consumers like myself can find out what is legitimate online pretty easily.

But what if this happened to your small company? What if an upset customer blogged about you and their entry was showing up before yours in a Google search?  It’s like your worst customer sitting outside your doorstep telling everyone that you suck and they should not do business with you.

That’s the number one thing I hear about social media and opening your company up to it? What if a customer complains? What if they write bad things about me on the site?

Well, next blog I’ll explain why I see it as a good thing and how to try and drive a bad entry off a Google search.

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3 thoughts on “What the heck is Princeton Premier or how Social Media can make or break your company’s internet presence?

  1. Hi,

    I was scammed by Princeton Premiere Registry for $878.95 on January 5, 2009. 😳 😥 Since then I had to cancel my credit card and register with Identity Theft Insurance. However, I was able to track down the offenders to the following websites and addresses using publicly available information on the web.

    Here are the details of the miscreants scammers and their contacts:
    http://www.princetonpremier.com/
    Owned by:
    Princeton Premier
    23-35a steinway st
    astoria, New York 11105
    United States

    Registered through: GoDaddy.com, Inc. (http://www.godaddy.com)
    Domain Name: PRINCETONPREMIER.COM
    Created on: 11-Feb-07
    Expires on: 12-Feb-09
    Last Updated on:

    Administrative Contact:
    nunziato, joseph admin@digitalhighs.com
    http://www.digitalhighs.com
    Princeton Premier
    23-35a steinway st
    astoria, New York 11105
    United States
    7183546893

    Technical Contact:
    nunziato, joseph admin@digitalhighs.com
    Princeton Premier
    23-35a steinway st
    astoria, New York 11105
    United States
    7183546893

    Domain servers in listed order:
    NS1.SECURESERVERDOT.COM
    NS2.SECURESERVERDOT.COM

    Please be careful not to fall for the same scam yourselves.

    Regards,
    Shan

  2. продам Форд-Фокус 2008 года за 200 тр. торг возможет. срочно!!!
    +7 960 200 9209

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